Everyone wants to create great blog posts that go viral and earn you respect and profits. References to popular online content spread like wildfire through social networks and attract thousands of readers who could become paying customers. Regardless of how often you write informative, valuable and grammatically correct content; you might not get the traffic you want until you work on the most important element of your blog post: its title.
Blog posts can contain fantastic, well-written content and still get little attention from the search engines and regular readers. When crafting a blog post for good SEO performance, you should always start by creating a killer title. With a great title, you can communicate value, build curiosity and generate excitement. Without a good title, your online writing efforts may only produce disappointing results The following simple tips will help you craft a brilliant title for your blog post that will win your post the attention it deserves.
Work Hard on Your Title
Struggling bloggers often spend hours creating their blog post and then toss in a quick half-baked title before publishing their work. You should try the opposite of that approach. Some writers say they spend 80 percent of their time creating a powerful title for their blog post and the remaining 20 percent of their time writing the post itself. You should render similar diligence to every title you publish.
Traditional stores use signs to compel people to pull off the highway and come inside. Titles on the Internet fill a similar role. Millions of people use the Information Superhighway everyday, but they will only turn off if they see a sign that interests them. You would not put a sign for computer repairs in front of a mattress store, you should never misrepresent your blog post by using a misleading title. Similarly, you would never want to place a sign in front of a store that fails to indicate what shoppers might find inside. Deceptive or unclear titles may gain some clicks from search engine users, but visitors will quickly leave when they find irrelevant content.
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Relevant keywords can accurately inspire core concepts of your blog post. You can build an appropriate indicator of the content of your post by including your main keyword in your title. This practice helps inform search engines that the content of your blog post matches its title.
You want the title of your blog post to entice readers to desire more. Titles that suggest a paradox, unusual conclusion or a controversy will make readers want to find out what you have to say. Relating unexpected items such as diet soda and SEO can cause people to want to know more. Asking open questions can also inspire people to delve into your subject matter.
A blog post title that offers readers clear benefits will attract regular readers and search engine traffic. You can use your title to promise to teach readers how to do something, reveal little-known facts or offer convenient lists. You can also use your title to introduce something new to readers. When you give prospective readers hope that you will educate or entertain them, you give them a reason to pay attention to your blog post.
Don’t Forget the Title Tag
You should always include a title element in your HTML that includes your main keyword and similar traits as the title of your blog post. Title tags appear in search engine results and on the title bar of Web browsers, so you should limit your title tags to 70 or fewer characters. Many webmasters who link to your blog post will use your title tag as anchor text for their link. To gain the greatest benefit from your title tag, make sure it differs from the title you use for your content.
Jeff writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices. He is also a consultant and content contributor for New York City luxury condos community.