It is said that “content is king” and it has to be a webmaster’s first priority. As per research, it has been noticed that a site’s first impression is its content. The more quality content you add to your site, the more visitors will come to you.
The content should be written and presented in such a way that it is easy to understand. It should be informative and as well as relevant to the site’s theme. In short, it should add some value to your site and to the web on the whole. Here are some helpful points to optimize the content of your site:
1. Keyword Inclusion
The most important point to remember while optimising the content is keyword inclusion. Wherever possible, you should try to use the keyword in the title and at few places in the article body. However, don’t overdo it. Also, it should not sound odd to read. After all, it is the readers who are going to read it; search engines are just the means to bring the readers to your site.
2. Meta Tags
It is to let the search engines know what your article is about and which query to show it for in SERP. Meta title, meta description, and meta keywords are some of the important meta tags. However, meta keyword tag seem to have become redundant now; so don’t waste much time after it.
3. Structure and Formatting
Content structure and formatting is important to make the content visually appealing to the readers. It also makes it easy to read and understand. And that’s not all… it also makes the search engines love your content. Of course, all of us give a title to the article we write. But apart from this, the article should also be broken up into headings and subheadings that can be formatted as H2, H3, and so on (Title being H1). Also, important points can be made bold to attract the eyeballs.
4. Regular Posting
Regular posting is important to let your readers know when they should come back to check for fresh content. It’ll also bring the search engine crawlers more often to your site. However, remember to maintain the quality of what you post. If there comes a time where you need to choose between quality and quantity, always go for quality without a second thought.
5. Unique Content
Last but not the least in content optimization is unique content. When we say ‘unique’, we are not just referring to different words and phrases in your article. You can make it unique by writing on a different topic, adding a different perspective or viewpoint, making an intelligent analysis, and so many other different ways.
Hope you liked these tips on content optimization. Here are some more SEO tips to help you rank better. We wish you luck in this interesting and ever challenging journey of search engine optimization.