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Get ready to wait in queue once more for “Apple iTV”

Apple iTV: Another great product from Apple

“We are definitely NOT making this story up, on Apple iTV”. Sources say that, Apple will be launching 32- and 37-inch versions of a dedicated Apple television set in the second or third quarter of 2012. Apple’s supply partners to this new product “Apple iTV”,  will begin preparing necessary components in the first quarter of 2012. The parts are SAMSUNG chips, and SHARP displays.

Apple iTV

Apple iTV

Apple iTV: Concerns

Entering the market with 32- and 37-inch form factors would be an interesting move for Apple. The smaller-size displays might help keep costs down, and reduce the sticker shock effect on consumers, but we doubt mainstream TV shoppers in the U.S. will be smitten with those relatively small screens. According to a recent BBC report, the average size of owned televisions in the U.S. was 46 inches, and will climb to 65 inches by 2015. Screen sizes between 32 and 37 inches was the average in the U.K. according to another report — but that was nearly five years ago.

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We expect Apple’s TV sets to retail for around twice the price of comparably sized alternatives from other sources, and you have to start to wonder whether small sets with big price tags can truly cause a lot of disruption in the home entertainment market. But if Apple has proven anything, it’s that counting them out based on perceived appeal of a product is a fool’s game.

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Apple iTV and Set-top boxes

Apple may continue to offer a set-top box version of the Apple TV in 2012, according to separate sources. You’d think having both products on the market would only water down interest for each, but the current Apple TV has actually been a fairly successful, albeit in an unassuming way. Maybe Apple is hoping that keeping it around will serve as a cheap introduction to the prospect of a more expensive, but more feature-full dedicated iTV

What do you think about Apple iTV ?

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